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FTRD #9 - Samsung Galaxy Unpacked 2025: Tech That’s Shaping the Future

Samsung just wrapped up its Galaxy Unpacked 2025, and while some announcements dazzled, others raised questions about where the market is heading. Let’s unpack what really matters.

Todays news

Samsung teased its tri-fold smartphone, hinting at a bold new direction for foldables. While exciting, it raises the question: will this become a mass-market product or follow the footsteps of niche devices that never broke through? Foldables like the Galaxy Z Fold have seen steady growth, but can a tri-fold form factor truly revolutionize how we interact with our devices—or will it struggle to find a practical audience?

Samsung’s Response to Apple Vision Pro The Project Moohan headset takes aim at Apple’s Vision Pro, but with a different approach. Samsung, in collaboration with Google, emphasizes accessibility and integration into everyday life rather than the high-end exclusivity of Apple’s offering. While the Vision Pro launched to mixed reviews and limited adoption due to its price tag, Samsung’s strategy seems to be about creating a more inclusive ecosystem. Can this more practical take help XR finally go mainstream?

Samsung’s new Personal Data Engine marks a leap forward in how devices can learn from and adapt to individual users. Unlike generic AI assistants, Samsung aims to create personalized, on-device AI models that respect privacy while offering smarter, more relevant support. This is a clear move to compete with Google’s AI dominance while addressing growing consumer demands for privacy-conscious tech.

⬇️ Why should you know about this?

These announcements aren’t just about flashy features—they reflect deeper trends in how technology is evolving:

  • The Foldable Gamble: Samsung is betting big on foldables again, but the tri-fold phone could face challenges similar to early foldables and AR glasses—impressive tech with uncertain adoption. Will it be a breakthrough or just another “floppy disk” moment?

  • XR’s Big Question: Samsung’s approach to mixed reality feels more grounded compared to Apple’s Vision Pro. By focusing on integration with existing ecosystems, they could succeed where others have stumbled in making XR useful beyond niche applications.

  • Smart Homes Finally Evolve: Ambient sensing is not just a step forward for convenience—it signals a shift toward proactive, context-aware technology that transforms how we interact with our spaces. 4. AI That Knows You: Samsung’s push for personalized, on-device AI is a clear evolution in the race to balance utility and privacy. It’s also a response to the criticism of “big AI” systems that rely on massive amounts of user data.

To be prepared:

  • Watch how foldables evolve and whether the tri-fold gains traction as a mainstream device or remains a niche innovation.

  • Stay informed on the XR race—Samsung and Google’s focus on accessibility could set the standard for the next wave of devices.

  • Explore opportunities to integrate AI-powered personalization into your own workflows or home setups—it’s the next frontier in seamless living.

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